1
You on the roof
Selfie up on a roof, mid-job. Proves it's actually you up there.
Easy, honest smile
Send what's already on your phone
Check your camera roll — most of these are probably in there. Then a couple more off each job you finish and we're set.
Photos beat video here. They're quicker for you to grab, easier for us to test, and they perform just as well — often better. The ones that work hardest have people in them: you, your crew, the homeowner in front of a finished roof.
You don't have to figure out which ad works. We make a lot of ads from your photos and run them against each other. Most flop — that's normal. We shut those off fast and put the money behind the ones that work.
Two ads can use the same photo and get completely different results. It's only one part out of several that make an ad work.
Ads wear out quickly, so we're always building new ones. That's why we keep testing — not you. You keep finishing roofs.
Why we get results fast: the ads run on your ad account, but the pixel we plug in is ours. It's built off every roof replacement appointment we've booked, so it already knows who's about to buy. Without it you're running on limited data, and that means a lot more trial and error and a higher cost for every job you book. You skip all of that, so more of your budget goes to ads that work.
You, your customer, your crew
A face beats a logo. These are the ones people stop for.2
You on the ground, job behind you
Stand with the house and your work in frame.
Easy, honest smile
3
You with the homeowner
You and the customer, job visible behind. The strongest one on this list.
Easy, honest smile
4
The homeowner on their own
Happy customer, their finished roof behind them.
Easy, honest smile
5
The crew/team on the roof
Shows you've got a real team, not one guy and a ladder.
Easy, honest smile
6
The crew/team on the ground
Same idea, and far easier to get everyone's face in.
Easy, honest smile
7
The crew/team at the shop, truck or an event
Makes the company look like it has an address.
Easy, honest smile
The truck
The thing neighbours actually see.8
Truck on its own, job behind it
Branded truck parked at a real job. Local proof at a glance.
The roofs
Finished and mid-job. Both pull, for different reasons.9
Finished roof from above
Drone or a high shot. The one people stop scrolling for.
10
Finished roof from the street
How it actually looks to someone driving past.
11
Job in progress from above
Tear-off and fresh decking. Proves the work is real.
12
Job in progress from the ground
Crew, ladders, gear. Looks like a job site, not a stock photo.
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