1
You on the roof
Selfie up on a roof, mid-job. Proves it's actually you up there.
Easy, honest smile
Send as many as you have
Check your camera roll first — a lot of these are usually already sitting there. Whatever you don't have yet, grab it on your next job.
We're not making one ad. We're building a lot of different versions from these and running them against each other in your market, because what pulls in one town falls flat in the next. The only way to find the one that works is to test — and the more raw material you give us, the faster we find it.
You, your customer, your crew
A face beats a logo. These are the ones people stop for.2
You on the ground, job behind you
Stand with the house and your work in frame.
Easy, honest smile3
You with the homeowner
You and the customer, job visible behind. The strongest one on this list.
Easy, honest smile4
The homeowner on their own
Happy customer, their finished roof behind them.
Easy, honest smile5
The crew on the roof
Shows you've got a real team, not one guy and a ladder.
Easy, honest smile6
The crew on the ground
Same idea, and far easier to get everyone's face in.
Easy, honest smile7
The crew at the shop, truck or an event
Makes the company look like it has an address.
Easy, honest smileThe truck
The thing neighbours actually see.8
Truck on its own, job behind it
Branded truck parked at a real job. Local proof at a glance.
The roofs
Finished and mid-job. Both pull, for different reasons.9
Finished roof from above
Drone or a high shot. The one people stop scrolling for.
10
Finished roof from the street
How it actually looks to someone driving past.
11
Job in progress from above
Tear-off and fresh decking. Proves the work is real.
12
Job in progress from the ground
Crew, ladders, gear. Looks like a job site, not a stock photo.
RidgeRev